There is no fast & easy CEO training - until now!

The 30-Day

CEO Playbook

From Vision to Execution:

The Fast-Track To CEO Mastery

Do you want to become a better CEO & transform your business? Now? For FREE!!!

  • The 30-Day CEO Playbook is designed for CEOs who demand high-impact results — fast.
  • This isn’t just another course. It’s an action-packed, results-driven playbook that equips you with the mindsets, strategies and tactics to help you understand your business like never before, empowering you to act with confidence, speed, and precision.
  • And the best part? It's FREE! You'll get 20+ years of real world CEO experience in the same time you can watch a movie on Netflix.

10 Reasons CEOs & Founders Choose

The 30-Day CEO Playbook

1. The Course Takes Only 2.5 Hours - But The Playbook Lasts A Lifetime


Your time is valuable. That’s why we’ve streamlined the most powerful strategies into just 2 hours and 27 minutes of instruction. By the end of the course, you’ll start doing elite CEO work - attaining a comprehensive understanding of your company and mastering your leadership role in 30 days.


2. The 3 Mindsets That Will Transform How You See Your Business


Discover the 3 critical mindsets that will change how you think about your role as a CEO. These mindsets will empower you to make smarter, faster and bigger decisions, and you’ll learn to think beyond incremental growth to see transformational opportunities.


3. The Plays: Tactical Frameworks You Can Execute in Less Than 30 Days


The playbook isn’t theory — it’s a step-by-step guide designed for immediate action. Implement these tactical frameworks, and you’ll see tangible results within 30 days. Other CEO programs and business operating systems can take months or years to implement — our playbook delivers results now.


4. No Busywork, No Theoretical Fluff, And No BS


We cut straight to what works. No fluff, no filler, no exercises or busywork. You won’t be doing coursework — you’ll be doing actual CEO work that grows your business. Every process is practical, actionable, and designed to drive performance fast.


5. High ROI: This Pays for Itself in Less Than a Month


This playbook delivers immediate ROI. The insights and strategies will not only pay for the course itself, but multiply your returns many times over in a matter of weeks. While the playbook only takes a month to implement, our frameworks last forever, and will deliver ROI throughout your entire CEO career.


6. Build a Foundation for Long-Term Growth


This isn’t just about short-term wins. The 30-Day CEO Playbook helps you build a solid foundation for your personal growth as an executive leader, and the future growth of your company.


7. The Playbook Works - No Matter What Size Company


Whether you’re leading a small startup or scaling a billion dollar enterprise, The 30-Day CEO Playbook performs for companies of all stages. The principles and frameworks are universal and flexible, providing immediate value whether you're managing a lean team or a large organization.


8. The Playbook REALLY Works - For New CEO’s And Experienced Leaders


Whether you're a first time CEO or a seasoned pro, The 30-Day CEO Playbook meets you where you are. First-time CEOs will gain essential tools to make informed decisions quickly, while experienced leaders will discover fresh insights to refine strategies and unlock new growth opportunities.


9. The Playbook REALLY, REALLY Works - The Proof Is In The Exit


We created the playbook from the real world experience of optimizing, scaling and exiting companies. Each time, we used this exact playbook to understand and master a business, then create the strategic plan to scale it - then sell it.


10. The Playbook REALLY, REALLY, REALLY Works - WE GUARANTEE IT!


By implementing The 30-Day CEO Playbook, you’ll receive an immediate ROI in your investment in the course. First, the video is just 2.5 hours. Second, executing the entire Playbook only takes 30 days - while you run your company. And third, if you do the course work, you will 100% find new revenue and reduce costs! It’s that simple - The 30-Day CEO Playbook really works!


Meet RJ, your CEO Coach

Richard Jalichandra

Leading Executive & CEO Coach

Coached over 50 CEOs in the past year.

My clients rated my programs with an average score of 5.0.

20 Years Of Real World CEO Experience In Just...

Watch it here or on Youtube!

Download the slide deck & gain access to 9 strategic templates!

What’s Inside The 30-Day CEO Playbook?

  • Part I - MINDSET: 3 powerful mindsets to expand your vision and elevate your leadership. Each mindset provides the cognitive reframing that enables elite CEOs to jump from incremental growth to truly transformational growth.
  • Part II - ACTION: the playbook itself: easy-to-execute tactical frameworks for immediate action. Every process can be completed in 30 days or less, and all are things you should be doing as CEO. No busy work or homework assignments - everything in the Playbook will move your company forward.


  • Part III - GROWTH: beyond 30 days - how to keep growing as a CEO and scaling your company.
  • BONUS CONTENT: a 4th bonus mindset that Steve Jobs, Richard Branson and Jeff Bezos say is the most important skill for successful entrepreneurs.
  • MORE BONUS CONTENT: all entrepreneurs dream of an exit, and The 30-Day CEO Playbook has the ultimate pro tip to start your exit planning.

the CEO coach featured in

More About The Playbook

  • The CEO’s meeting strategy to really know your people and business
  • The 5 critical line item processes to understand how your company makes and spends money, and where your future opportunities are.
  • The 2 documents every CEO needs to run their business, including sample templates.
  • Business Templates: The 30-Day CEO Playbook comes with 9 easy-to-use templates that guide you through relevant processes:
    • 4 line item process templates: employee census, revenue analysis, product review & competitor review.
    • The strategy deck template is designed to execute the simplest strategic planning process - and a powerful blueprint for running and eventually selling your company.
    • 4 financial model templates for 3 types of business: SaaS, products and services.
Case Study: The CEO Playbook Transforms A Tech-Enabled Services Company

The CEO was hired by a private equity firm to fix a tech-enabled services company after an unsuccessful merger integration. In the first month, the CEO implemented The 30-Day CEO Playbook and created a strategic plan that identified $33 million of new revenue and $19 million of OPEX savings. In the next 18 months, the CEO took the company from -20% EBITDA to +23% EBITDA while growing revenue from mid-8 figures to 9 figures. The Playbook works for companies of all sizes!

What Happens Once You Join?

You'll learn how to quickly know & master your business

You'll Learn Strong Foundational Activities to Win in Your Business

You'll understand the difference between incremental growth & transformative growth

You'll learn how to become an elite CEO in just 30 days!

Watch The 30-Day CEO Playbook right here.

Or go to Youtube and search: "The 30-Day CEO Playbook"

Either way, it's FREE!

2 great ways to do The Playbook:

DIY or The 30-Day CEO Mastermind

Do It Yourself


You can easily execute The Playbook by yourself. By taking the course, ou'll get a step-by-step plan to become a better CEO in just 30 days.

The Mastermind


Join a group of CEO peers & a coach for optimized feedback, accountability, perspective, faster problem-solving & networking.

Hear Our Students

“RJ’s 2-doc methodology - the strategy deck and financial model - has really helped me crystalize my vision and plan to grow and scale our company.”

John Ainseworth

CEO, Data Driven Marketing

"Richard was a strategic thought partner and helped me grow as a CEO, and he also helped us scale the company towards our eventual acquisition by the Weather Channel.”

Alan Steremberg

CEO, Weather Underground

"This course has been an invaluable resource for me as a business owner. It has helped me refine my strategy and make better financial decisions that have increased my revenue. Highly recommend it to other entrepreneurs."

Tom Kent

CEO of Career Nerds

Know Your Coach

20+

Years of experience in training and coaching

6-time CEO

For VC & PE-backed companies

$4 billion

in revenue generated

$2 billion

as a principle in buy & sell side M&A transactions

$300 million

in debt & equity raised

40+

M&A transactions completed

$0 to

8-figures

Paid customers

1,900+

number of employees managed in last CEO role

Frequently Asked Questions

How can I get the link to enroll in the program?

Click "BECOME AN ELITE CEO NOW" and sign up for this and future CEO content.

How can I access the bonus items?

Sign up & download The 30-Day CEO Playbook slide deck to follow along and gain access to 9 working strategic templates.

Are all sessions pre-recorded?

The 30-Day CEO Playbook is recorded on video and available for FREE here and on Youtube (search: "The 30-Day CEO Playbook")

Is this course useful for any industry?

The 30-Day CEO Playbook is totally applicable to any industry. We teach principles that are universal to any CEO or Founder, and can be applied to any company.

What are my options for taking the course?

You have 2 great options to execute The Playbook: 1) DIY - you can easily execute this by yourself! 2) Join The 30-Day Mastermind to do the course with other CEOs.

Can I get coaching to help me implement The Playbook?

Yes, each 30-Day mastermind CEO group is led by a professional CEO coach. Due to high demand, 1on1 coaching is available by application only.

Watch The 30-Day CEO Playbook right now!

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